Resources

Google ads hold a lot of potential for law firms. So when you invest $1,000, $5,000 or $10,000 a month, you expect to see results. In fact, I would say that you are actually entitled to see results for that kind of outlay. Yet many law firms are very dissatisfied with the return on investment…

Are Facebook ads really worth the money for law firms? You may have had a marketing company tell you that you must incorporate social media in your marketing strategy, and that includes investing in Facebook advertising. But after years of working with law firms of all sizes in a wide range of practice areas, I…

You’ve probably had some marketing agency try to sell you on the value of backlinks. Or you may have read that link-building and backlinks make your site rank higher in search results, so they must be worth paying for. Unfortunately, most backlinks provided by a marketing agency are complete BS. So it is time to…

You will only get the most from the investment in your law firm marketing efforts if you have a great relationship with your marketing agency. There are three steps you can take to optimize the relationship between you and the marketing firm that you hire. While we would hope that great relationship will include us,…

If you’re reading this blog, you’re probably not entirely happy with the marketing agency you work with. Or maybe you are, but you’re wondering whether you should be. Are you getting everything you can from the time and resources you’re investing in your marketing efforts? After years in the marketing business, we’ve learned to recognize…

If you could write a check that was guaranteed to get you a new client, what would the amount of that check be? To put it another way, how much are you willing to pay for a new client? This concept might sound strange, but it shouldn’t. If you invest any money or time in…

As a legal marketing strategist experienced in web marketing, I get asked all the time about social media. A common question is, “Which platform should I use to grow my firm?” They ask about Facebook. They ask about YouTube. Is LinkedIn worth it? What about Instagram? They even ask about Snapchat and TikTok. So let’s…

The “About Me” or Bio page is one of the most important pages on your website. You want to make it as powerful as it can be. But if you look at your Bio page now, chances are you’ll see something pretty similar to every other lawyer’s bio out there. Here are three ways to…

AVVO was once the top-ranking legal profession directory on Google, offering peer endorsements on lawyer profiles for prospective clients to review. In recent years, though, AVVO has been unable to keep up with changes to Google’s ranking statistics. Now, your law firm’s AVVO profiles are lucky to land on the first page, and they certainly…

If your marketing agency tells you that your legal practice now ranks #1 for “divorce lawyer in Austin, TX,” should you believe them?  No, and here’s why. Technically speaking, all ranking reports are lies. What does that mean? It means that results vary from user to user depending on things like stored cookies, search history,…