Resources

A law firm partner recently asked me an interesting question. Since I’ve worked with hundreds of firms of all sizes, and practice areas, she wanted to know what I’d seen that separates firms that grow quickly from the firms that just seem to stagnate. I had to think about it for a while. Then I…

Every week, at least one of my clients sends me a panicked message. “Help! Google has changed their algorithm. What should I do to keep up?” As the founder of a marketing firm that helps law firms grow their practices primarily through online marketing techniques, this question hits me where I live. Today I’m going…

Do you want an easy way to keep your firm to top of mind with professional referral sources? LinkedIn is the platform to do that. As the Chief Strategist of a marketing firm devoted to helping law firms grow their business, I want to share three ways we use LinkedIn to keep our clients ranking…

Using video as part of your marketing is one of the most important things you can do today to grow your firm. Why? As the founder of a marketing company that focuses on helping law firms increase their business, I can think of numerous reasons why video is so beneficial for your marketing strategy. For…

Google ads hold a lot of potential for law firms. So when you invest $1,000, $5,000 or $10,000 a month, you expect to see results. In fact, I would say that you are actually entitled to see results for that kind of outlay. Yet many law firms are very dissatisfied with the return on investment…

Are Facebook ads really worth the money for law firms? You may have had a marketing company tell you that you must incorporate social media in your marketing strategy, and that includes investing in Facebook advertising. But after years of working with law firms of all sizes in a wide range of practice areas, I…

You’ve probably had some marketing agency try to sell you on the value of backlinks. Or you may have read that link-building and backlinks make your site rank higher in search results, so they must be worth paying for. Unfortunately, most backlinks provided by a marketing agency are complete BS. So it is time to…

You will only get the most from the investment in your law firm marketing efforts if you have a great relationship with your marketing agency. There are three steps you can take to optimize the relationship between you and the marketing firm that you hire. While we would hope that great relationship will include us,…

If you’re reading this blog, you’re probably not entirely happy with the marketing agency you work with. Or maybe you are, but you’re wondering whether you should be. Are you getting everything you can from the time and resources you’re investing in your marketing efforts? After years in the marketing business, we’ve learned to recognize…

If you could write a check that was guaranteed to get you a new client, what would the amount of that check be? To put it another way, how much are you willing to pay for a new client? This concept might sound strange, but it shouldn’t. If you invest any money or time in…