Legal Directory Management
While professional directories may be little more than vanity publications in many fields, for lawyers, legal directories can serve as an extremely valuable tool for demonstrating credentials to potential clients and referral sources. People who don’t know where to turn for legal assistance often look to directories first because they are trusted sources of information.
For that reason, there are a lot of directories out there, and it can be a challenge to keep up with all of them. But you never know which ones your future clients may turn to, so it is in your best interests to ensure that your firm has the best possible listing in all applicable and reputable legal directories.
That’s where we come in. The team at LaGrande Marketing offers legal directory management services to help firms and individual attorneys ensure that they are accurately and advantageously profiled in the right directories.
Establishing and Optimizing Directory Listings
We do the research to determine the right directories for your firm, including directories that focus on specific practice areas, geographical indices, and directories with particular connections to your practice or key players. Then we establish profiles that highlight accomplishments and the factors that make your practice stand out among the crowd.
LaGrande Marketing can optimize listings for increased visibility and credibility. Where reviews are allowed, we can work to encourage the production of quality reviews from clients and colleagues. We can also help you take advantage of other opportunities to create connections and display expertise such as with high-quality legal articles or videos. Where called for, we can recommend sponsored listings, targeted ads, or specific content geared toward lead generation.
We can also monitor directory listings regularly to add accomplishments and awards, and ensure firm information is up-to-date on all platforms.
LaGrande Manages Legal Directories So You Get the Recognition You Deserve
Managing profiles in legal directories is a job that often slips to the bottom of the priority list for law firms. When this happens, potential clients may never learn about your firm or they find an incomplete listing that makes your firm appear unqualified or disinterested in key practice areas.
When you allow the team at LaGrande Marketing to manage legal directory listings, you can rest assured that your directory presence will accurately reflect your firm’s best qualities. We invite you to contact us to learn how we can help you make the most of the opportunities to showcase your practice in legal directories.