Law Firm Search Engine Optimization
Search engine optimization (SEO) is a field that not only changes constantly but is also industry specific. Because LaGrande Marketing focuses our efforts on law firm SEO, we know the strategies that work best for legal practices, and we are the first to realize when those strategies need adjusting to keep up with changes in algorithms or other influential factors.
We work tirelessly to help law firms improve their visibility and ranking on search engine results pages (SERPs), particularly Google. Quality SEO management is a marathon, not a sprint, and we aim to keep our clients at the top of search results for the foreseeable future.
We Cover All the Bases in SEO
At LaGrande Marketing, we take a comprehensive approach to SEO. Search engines look at a tremendous array of factors when determining where to list a law firm in results, so we attempt to position as many of those factors in your favor as possible. Our services include:
- Optimizing site structure so it performs efficiently for both search engines and users. This can include reworking titles and meta descriptions, improving header tags, and ensuring that the website is mobile-friendly.
- Providing new and refreshed content aimed to answer frequently asked questions and demonstrate value to search engines. Google recommends quality content as one of the most important steps to take toward SEO.
- Researching potential keywords to identify the most relevant and cost-effective target terms for various campaigns.
- Optimizing local citations and business listings to rank well in local search results.
- Reviewing and improving technical features to ensure a site is easy for search engines to crawl and index. This can include tasks such as fixing broken links, improving site speed, and increasing website security measures.
- Tracking and analyzing the performance of individual SEO campaigns and overall SEO efforts. We continuously attempt to identify areas for improvement and make recommendations for optimization.
Work with the Team Who Understands Law Firm SEO
LaGrande Marketing provides SEO services that help law firms improve their visibility on Google and other search engines so they attract more potential clients to their websites. This simple goal, made up of multiple working parts, offers the most promising way for law firms to improve their bottom line and maintain continued growth into the future.
Let’s talk about what we can do for your website.