Are You Wasting Your Money on Google Local Services Ads?

Google Local Services Ads.

You’ve probably heard the term, and there’s probably been some marketer like me telling you why you need to be using them.

I’m Shawn Leamon, Chief Strategist at LaGrande Marketing, and we help law firms like yours figure out the best digital marketing solutions for your firm.

In this video, I’m going to cover why you actually probably should not use Google Local Service Ads and why they’re a waste of money for most law firms. But what is a Google Local Service Ad? It’s actually pretty simple.

If you Google, on your own computer, “family lawyer near me” or “personal injury attorney near me,” you will see some headshots at the top of the page of local lawyers, and you’ll see their pictures, some reviews, and if you click on that, it will directly call the firm. That’s all a Google Local Service Ad is.

I hate Google Local Service Ads for two reasons.

The first is when people call using those service ads, they don’t actually visit your website, which means they just see your pretty head and some reviews, and then they call your firm. They don’t even know if you do what they’re calling about.

The second reason I hate Local Service Ads is that they’re really, really expensive. You’re going to pay somewhere between $80 to $300 per call. And on top of that, the number of callers that are actually qualified clients are going to be some of the lowest percentages that you could have from any source.

The point being local service ads are the most expensive way to acquire a new client. 

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