Your #1 Marketing Strategy – Your Law Firm Needs Google Reviews

If you could do one thing, and one thing only, to market your law firm, what should you do? The answer is simple.

It’s get reviews on Google.

These are five-star reviews from your clients on Google.

Now, we’re not talking about Avvo or FindLaw or Lawyers.com or Myspace or TikTok, for that matter.

We’re talking about Google.

My name is Shawn Leamon.

I’m the Chief Strategist at LaGrande Marketing, and we help law firms like yours get high-quality clients from the Internet.

And in this video, I’m going to give you the three most important reasons you should be getting reviews on Google to help grow your law firm.

The first reason Google reviews are so important is it’s the easiest way to improve your rankings. How does a law firm show up when someone searches best estate planning attorney in your city or best personal injury lawyer?

Well, the answer is pretty simple.

The firm with the most Google reviews is usually the one at the top of the page.

Don’t trust me. Try it yourself. Go Google law firms in your area, and you’ll find out that the firms that have 50, 100, 200 reviews in a practice area are the ones that show up first.

So, if you want to rank higher when people are looking for a law firm in your area, get Google reviews.

The second reason you need to get more Google reviews is you can have your clients sell your firm for you.

Imagine, every time someone types in your name online, they see 50, 100, 200 public five-star reviews saying why you have the best law firm ever.

That’s the power of Google review; is people will sell themselves on their firm before they even call you. Think about the time you bought a last pair of headphones.

What did you do? You probably went online and looked for reviews. You did some comparisons to see which one was the best and then you bought it. It works very similarly with law firms. The firms that have the most five-star positive reviews are usually the ones that get the business.

The third reason you should get more Google reviews is it will help your firm provide better service.

Imagine this: every caller, every email interaction, every other firm you work with, every client is going to be asked for a Google review with their experience with you.

How do you think you’re going to treat that person?

How do you think your receptionist is going to treat that person?

How do you think your paralegal is going to treat that person?

When they know that they’re going to be graded in public on how they treated someone who interacts with your firm, the short answer is they’re going to treat them very well. And getting Google reviews, making that part of your process, will help improve your service, as a whole, for all of your clients.

If you’re watching this video, I know you’re busy.

You have your own firm, you’re trying to do a thousand things to keep it running and providing good service, and marketing can often feel like an afterthought.

Google reviews are the one way to get the most bang for your buck, so to speak, in the marketing world. It’ll help improve your search rankings. You’ll have dozens, if not hundreds, of clients selling for you. And your firm as a whole will provide better service. On top of all that, it’s free. All you have to do is ask.

If you want help with your marketing strategy or just getting Google reviews in general, contact us at www.lagrandemarketing.com.