Get Your Law Firm Found on Bing with Smart SEO

Connect with Bing’s 140 million users and its high-income audience. We capture this market for you now while positioning your firm to be a trusted source for the AI-powered search of tomorrow.

Recognition as a top Legal Marketing Companies in Dallas by Expertise.com
We won a DBest Award for Best Legal Marketing Agencies.

Our Six-Step Bing SEO Framework for Law Firms

Holistic Keyword Analysis

Keyword Research

We analyze your top-performing (and most expensive) keywords on Google to identify high-value, lower-cost opportunities on Bing, maximizing your overall budget and impact.

Bing-Specific Optimization

niche market

We optimize your site for Bing’s unique algorithm which values different factors than Google, while ensuring your core SEO foundation remains strong and secure for all search engines.

Unified Local Presence Management

Client Testimonials

We manage and sync your Google Business Profile and Bing Places for Business in tandem, ensuring consistent branding and capturing local clients on both major platforms and their map services.

Cross-Platform Content Strategy

Content Creation Guidance

We develop authoritative content that is crafted to answer client questions and rank on both search engines, building your firm’s credibility across the entire digital landscape.

AI Chat & Conversational Search Optimization

Campaign Management

We position your firm to be the authoritative answer on AI platforms like ChatGPT and Microsoft Copilot. Since these powerful services use the Bing index for their real-time data, our targeted Bing SEO strategy is critical to ensuring you are visible and trusted, capturing high-intent clients from the fastest-growing search channel.

Integrated Performance Reporting

Performance Analysis

You receive one clear, comprehensive report. We don’t just show you Bing data in isolation; we show you how our integrated strategy is lowering your overall client acquisition cost and increasing your total number of qualified leads from search.

What Lawyers Say About Us

We can’t say enough great things about Lagrande Marketing! Natalia and Teresa have been incredible partners in supporting our immigration law firm with all our marketing efforts. Their professionalism, creativity, and responsiveness have taken our marketing strategy to the next level. From managing our social media presence to designing impactful campaigns, they ensure our message is clear, compelling, and always on point. Natalia’s attention to detail and Teresa’s innovative ideas have truly made a difference in how we connect with our audience.
If you’re looking for a marketing team that genuinely cares about your success and works tirelessly to achieve your goals, look no further than Lagrande Marketing. Thank you, Natalia, Teresa, and team for everything you do! ????
Highly recommend! ????

Dario Castaneda

Dario Castaneda
N400 Harbor Immigration Law

Lagrande Marketing is absolutely amazing! I have had the pleasure of working with them for a few years now on various projects, and they have never disappointed. The entire team is incredibly knowledgeable, professional, and always willing to guide me with patience through the nuances of marketing. Their expertise and dedication to excellence consistently deliver exceptional results. If you’re looking for a team that truly understands marketing and goes above and beyond, Lagrande Marketing is the one to trust! Highly recommend!
Thank you Shawn, Teresa and Andrea– For all your hard work.????

Tina Nelson

Tina Nelson
Wogwu Law

Chris Jackman

Chris Jackman
Jackman Law Firm

I hired LaGrande Marketing to support our marketing strategy and social media. SUPER HAPPY with how it’s been going along. I’ve regularly worked with Teresa, Arianna and Shawn who are present for our weekly meetings. I’ve referred two colleagues their way. the highest praise!

Michael Blacksburg

Michael Blacksburg
Blacksburg Law

Teresa, Kendall, and the rest of the team at LaGrande are above average in every element in the marketing world. They are one of the best investments we’ve made as a law firm.

Michael Fleshman

Michael Fleshman
Woods & Bates, P.C.

We can’t say enough great things about Lagrande Marketing! Natalia and Teresa have been incredible partners in supporting our immigration law firm with all our marketing efforts. Their professionalism, creativity, and responsiveness have taken our marketing strategy to the next level. From managing our social media presence to designing impactful campaigns, they ensure our message is clear, compelling, and always on point. Natalia’s attention to detail and Teresa’s innovative ideas have truly made a difference in how we connect with our audience.
If you’re looking for a marketing team that genuinely cares about your success and works tirelessly to achieve your goals, look no further than Lagrande Marketing. Thank you, Natalia, Teresa, and team for everything you do! ????
Highly recommend! ????

Dario Castaneda

Dario Castaneda
N400 Harbor Immigration Law

Lagrande Marketing is absolutely amazing! I have had the pleasure of working with them for a few years now on various projects, and they have never disappointed. The entire team is incredibly knowledgeable, professional, and always willing to guide me with patience through the nuances of marketing. Their expertise and dedication to excellence consistently deliver exceptional results. If you’re looking for a team that truly understands marketing and goes above and beyond, Lagrande Marketing is the one to trust! Highly recommend!
Thank you Shawn, Teresa and Andrea– For all your hard work.????

Tina Nelson

Tina Nelson
Wogwu Law

Chris Jackman

Chris Jackman
Jackman Law Firm

I hired LaGrande Marketing to support our marketing strategy and social media. SUPER HAPPY with how it’s been going along. I’ve regularly worked with Teresa, Arianna and Shawn who are present for our weekly meetings. I’ve referred two colleagues their way. the highest praise!

Michael Blacksburg

Michael Blacksburg
Blacksburg Law

Teresa, Kendall, and the rest of the team at LaGrande are above average in every element in the marketing world. They are one of the best investments we’ve made as a law firm.

Michael Fleshman

Michael Fleshman
Woods & Bates, P.C.

Shawn Leamon and the staff at LaGrande Marketing are top-notch professionals that provide quality service for a fair and reasonable price. We have worked with Shawn for over a year now and have seen an marked improvement in our marketing efforts. I would highly recommend the LaGrande team to anyone looking to quickly and effectively expand their marketing efforts!

Bryce Hopson

Bryce Hopson
McCraw Law Group

Working with Teresa has been an absolute delight! She possesses a remarkable ability to anticipate needs even before they arise. Whether anticipating project requirements or potential challenges, she consistently stays one step ahead, ensuring that everything flows seamlessly and the team works as one. Teresa’s professionalism and warmth make her an absolute pleasure to work with. Her genuine care for her clients and dedication to delivering top-notch results shine through in every interaction.

Tim Bliss

Tim Bliss
Tim Bliss Law

I have been impressed with the continual hands on approach. They take my ideas, they challenge me, and it is providing GREAT results!

Andrew Rowe

Andrew Rowe
Andrew Rowe Law

My firm has been working with Shawn Leamon at LaGrande Marketing for some time now. His services have gone well beyond our expectations. Even though Shawn understands traditional marketing techniques and strategies, he doesn’t stick to the textbook. Each time I meet with him, he has a new idea, a new strategy, a new fix. He’s also extremely good at automating your marketing, so that the attorneys can spend more time elsewhere. Highly recommended!

Larry Hance

Larry Hance
Hance Law

I recently participated in a webinar where Shawn presented. His presentation was informative, concise, and impressive. I already reached out to set up a consultation. I am looking forward to working with Shawn and his team.

Christopher Payne

Christopher Payne
PayneLess Law

Shawn has been excellent! He is extremely communicative and responsive. Working with Shawn has been a significant improvement when compared to my work with previous marketing companies. I feel like I am working with a pro who is part of my own team. I am so thankful to be working with Shawn and only wish I had found him sooner!

Laura Gillis

Laura Gillis
Legillis Law

Why Bing SEO for Lawyers?

Lower Organic Competition

SEO-Driven Approach

Escape the hyper-competitive Google search results. On Bing, the organic competition for valuable legal keywords is significantly lower, allowing us to achieve higher rankings for your firm faster and more efficiently.

Reach a Higher-Value Audience

customer engagement

Capture the clients your competitors are ignoring. Bing’s network of 140 million daily users is more mature, has higher disposable income, and makes up nearly 30% of all U.S. desktop searches, where serious legal research begins.

Future-Proof Your Firm with AI Visibility

Work Duration

The future of search is conversational. We position your firm on the Bing index, the critical data source for AI chatbots like ChatGPT and Microsoft Copilot. When potential clients ask AI for help, your firm will be the trusted answer.

Achieve Full-Market Search Dominance

Reputation

A Google-only strategy leaves a major flank exposed. Our integrated approach ensures you are visible and authoritative across both major search engines, solidifying your brand and capturing qualified leads from the entire search landscape.

You’re in Good Company

Choosing the right marketing partner is a critical decision. We are proud to have earned the trust of 100+ law firms nationwide. Our mission is to build that same long-term, results-driven partnership with you, starting with a holistic search presence.

Targeted Local Service Ads for Your Practice Area

Immigration Law

Immigration Law

Family Law

Family Law

Employment Law

Employment Law

Criminal Law

Criminal Law

Bankruptcy Law

Bankruptcy Law

General Legal

General Legal

Grow Your Law Firm With 360° Marketing

Event Marketing

Event Marketing

Network and build relationships at industry events and conferences.

Frequently Asked Questions

Have questions about Bing SEO for your law firm? We’ve got the answers. Below, we’ve addressed some of the most common inquiries we receive.

No, not at all. Our integrated strategy is designed to benefit your entire online presence.

The foundational principles of good SEO, creating quality content, building your site’s authority, and ensuring a great user experience are valued by all search engines.

We build a strong foundation that lifts your authority everywhere and then add specific optimizations to dominate on Bing without ever compromising your standing on Google.

Both tools send real-time queries to Bing, then quote or cite the pages Bing surfaces. When ChatGPT’s Browse with Bing is enabled or when someone types a legal question into Microsoft Copilot, the model grabs live Bing data first, meaning a Bing-optimized page can appear in the AI answer itself.

Not at all. A single, well-structured article can rank in both engines. We may fine-tune page titles or add schema that Bing weighs more heavily like LegalService markup but you won’t need two versions of every page.

Beyond proximity, Bing looks at three main signals: completeness of your Bing Places profile, consistency of NAP (name, address, phone) citations across the web, and on-page entity clarity (practice areas, attorney names).

Matching keywords in titles and headings still matter, but entity signals carry extra weight in Bing’s 2025 algorithm.

Firms that serve clients who are typically older, have higher household incomes, and do more of their research on desktop computers see the most significant benefit.

This often includes practice areas like Estate Planning, Business Law, Family Law, and certain types of Personal Injury.

However, given Bing’s role in AI, any firm looking to future-proof its marketing and gain a competitive edge will see immense value.

It’s a rapidly growing source of high-intent clients. More and more people are turning to AI for direct, conversational answers instead of scrolling through links. When someone asks, “Who is the best estate planning lawyer in Dallas for a complex trust?” they get a direct answer.

Being cited as the source positions your firm as the pre-vetted, authoritative choice, leading to highly qualified inquiries.

We’ve seen, many of our law firm clients are now acquiring new leads from users who found them through AI search.

Ready to Attract More Clients?

Get a Free Consultation from our SEO Experts.

A short call is all it takes to see whether Bing SEO fits your growth goals. No long-term contracts, just honest guidance and the option to let us handle the heavy lifting. To contact us, please email support@lagrandemarketing.com or complete the form.