9 Best Law Firm PPC Companies in 2026

Hiring a law firm PPC agency isn’t easy. 

Plenty of firms are all too familiar with the headache of trusting the wrong people. It often results in underwhelming outcomes, inflated vanity metrics, radio silence, and thousands of dollars down the drain. 

In this post, we shortlisted some of the best PPC agencies with proven success in the legal industry. 

We’ll take a look at their unique strengths, specializations, and experiences to help make sure your firm’s campaign ends up in the right hands. 

Let’s get started.

Choosing the Best Law Firm PPC Company: What to Look For?

Remember, just because you have a list of the best PPC agencies for law firms doesn’t mean you’re done with your research. 

Not every firm will get the exact same results from these agencies. You still need to look into a handful of factors to ensure you find the perfect fit, namely:

• Proven Portfolio: Does the PPC agency showcase extensive experience and success in the legal space? What do previous clients have to say about their services?
• Pricing Transparency: During a consultation, time-tested agencies will have no problem breaking down their processes and how much they cost. Look for an agency that can tailor their pricing to your firm’s specific needs (rather than offering rigid service “packages”).   
• Great Communication: In the discovery phase, does the firm’s representative give direct, confident answers? What tools do they use to keep clients in the loop (e.g., email, instant messaging, and scheduled reports)?

Our PPC Services for Law Firms at LaGrande Marketing

Looking for a PPC agency with verifiable results in the legal industry? 

Here at LaGrande Marketing, our end-to-end PPC services will help you gain quick traction through major advertising platforms like Google, Facebook, and LinkedIn.

We start by building a PPC keyword strategy that targets high-quality leads with an urgent need for your legal services. This ensures your budget is spent on achieving real results, not vanity metrics that only inflate costs.

Precise keyword targeting, along with ongoing Conversion Rate Optimization (CRO) for ad copy, landing pages, and email campaigns, is how we helped firms maximize their PPC returns. 

Check out what our end-to-end PPC solutions achieved for other clients: 

• Increased total tracked calls by 539% for a Florida immigration law firm.
• Helped Maryland immigration law reduce ad spend by 25% while achieving a 70% in client growth through paid campaigns.
• Rebuilt the paid ads campaign of a Massachusetts law firm, improving quality scores and refining negative keywords, to generate 279% more website traffic and achieve top rankings for Google Business Profile keywords. 

These results, of course, lead to measurable revenue growth. 

Brick by brick, we built our company by helping small and solo law firms outshine competitors and exceed their marketing goals. We focus on fruitful, lasting relationships founded on impactful results, timely communication, and mutual respect. 

Here’s what clients say about us:

Aside from PPC management, our services also include:

• Law Firm SEO
• Social Media Marketing
• Video Marketing
• Answer Engine Optimization (AEO)
• Podcast Marketing
• Legal Branding
• Web Design and Development
• Google Business Profile Optimization
• Google Local Services Ads (LSAs)

Click here to schedule a free consultation and let’s discuss.

Best Law Firm PPC Companies: Top 9 Other Choices

While LaGrande Marketing is a top choice for law firms looking to fast-track their growth, it’s important to explore and compare alternatives. This is a critical step towards finding the perfect agency for your goals, budget, and ideal client profile. 

Below are your options:

1. Rankings.io 

Founded: 2013

Headquarters: Marion, IL

Services: SEO, PPC, web design, social media marketing, local SEO, and AI SEO

Rankings.io is an SEO-focused law firm marketing agency with a proven framework for paid search campaigns. 

After all, SEO and PPC go hand in hand. 

With Rankings.io’s deep commitment to dominating Search Engine Results Pages (SERPs), they lean towards a holistic approach that utilizes PPC for short-term gains and SEO for sustainable growth. 

2. LawRank

Founded: 2013

Headquarters: San Diego, CA

Services: SEO, PPC, web design, and social media marketing

LawRank is a law firm marketing agency that takes pride in generating substantial results within very impressive timeframes, particularly in the personal injury practice area. 

What sets them apart is their sharp focus on just four marketing avenues: web design, social media, SEO, and paid search. 

In terms of PPC, LawRank’s services include conversion-optimized landing page design, call tracking, and real-time reporting. These perks ensure budding law firms know how their ad budget is being spent, what results are being generated, and how to squeeze the most value out of every engagement. 

3. Juris Digital

Founded: 2012

Headquarters: Denver, CO

Services: SEO, PPC, web design, content writing, and local SEO

Juris Digital is a team of search marketing experts with verifiable success in three legal practice areas: family law, personal injury, and employment law.

Their process starts with setting SMART goals and grows through constant communication and rapid iteration. The Juris Digital team also includes experts in copywriting, CRO, bid modelling, and page design to help reap the full benefits of PPC.   

4. Grow Law

Founded: 2008

Headquarters: Ford Lauderdale, FL

Services: SEO, PPC, web design, AI SEO, lead generation, and local SEO

Grow Law is a reputable SEO and digital marketing agency, specializing in a range of legal practice areas like criminal defense, mass tort, business litigation, civil rights, and immigration. 

When it comes to PPC advertising, Grow Law not only focuses on search results. They also help law firms reach potential clients through Facebook, LSAs, and PPC retargeting. 

5. Thrive Agency

Founded: 2005

Headquarters: Arlington, TX

Services: SEO, CRO, PPC, social media marketing, content marketing, web design, and media production

Speaking of range, Thrive Agency also has the tools, expertise, and resources to get results in multiple advertising platforms. This includes in-stream, local service, social media, and Amazon PPC ads.

Although Thrive Agency doesn’t exclusively focus on law firms, its case studies and client portfolio prove its team’s reliability in the legal space. 

6. Justia Amplify

Founded: 2003

Headquarters: Mountain View, CA

Services: PPC and social media marketing (Justia Amplify only)

Justia Amplify is the PPC-focused component of Justia Marketing, which is the service branch of the well-known legal tech company, Justia. 

For over 20 years, Justia has been a trusted source of legal news and resources for attorneys. Millions of users also rely on the website’s law firm directory to find competent law firms across the U.S.

By tapping into their substantial experience in the legal world, Justia Amplify has helped countless lawyers acquire high-quality leads through optimized PPC advertising, targeted remarketing, and LSAs. 

7. Hennessey Digital

Founded: 2015

Headquarters: North Hollywood, CA

Services: SEO, PPC, content marketing, web design, and CRO

Hennessey Digital is a digital marketing agency with a dynamic team of no-nonsense professionals. 

Not only is transparent communication one of their key strengths, Hennessey Digital also has verifiable case studies highlighting their expertise in legal SEO, PPC, CRO, web design, and content strategy. 

Hennessey Digital also isn’t hyper-fixated on Google when it comes to advertising. They’re also equipped to help any law firm grow their PPC footprint through YouTube, LinkedIn, Microsoft, and Facebook. 

8. Mockingbird Legal Marketing

Founded: 2013

Headquarters: Seattle, WA

Services: SEO, PPC, branding, web design, reputation management, and Business Intelligence (BI)

Mockingbird Legal Marketing offers a comprehensive suite of law firm marketing services, such as branding, reputation management, website development, SEO, and PPC. It was founded by Conrad Saam, who worked for six years as the director of marketing for Avvo. 

This gave him plenty of opportunities to learn the inner workings of legal marketing, including the ingredients to a winning PPC strategy. And to make sure clients can make the most out of their advertising dollars, the Mockingbird team also leverages BI software to surface strategic weaknesses and untapped growth opportunities using historical PPC data. 

9. Postali Legal Marketing

Founded: 2009

Headquarters: Columbus, OH

Services: SEO, PPC, branding, and web design

Lastly, Postali is a full-service legal marketing agency that values full transparency and tailor-made flexibility. When building your PPC strategy, every decision factors in your firm’s client profile, niche, budget, location, and competition.

Postali offers PPC management services for Google, Meta, LinkedIn, and TikTok. And to ensure continuous improvement, their PPC strategy includes conversion tracking, A/B testing, and white-label dashboard reporting. 

In-House vs Outsourced Marketing: What’s The Difference?

For most law firms, the marketing journey starts with a simple question: 

Should I outsource or build an in-house team? 

On the plus side, an in-house team will be more connected to your firm’s values. Not only will they fully understand your culture and unique selling points, they’ll also grant your firm complete strategic control. 

The main drawback is that working with an in-house team is a lot harder (and more expensive) than outsourcing to a battle-tested agency. 

Your first stumbling block is looking for the right people who can deliver on your PPC objectives. This can be challenging, especially since advertising and marketing roles tend to attract beginners learning PPC right out of college. 

After recruitment comes onboarding and training on how advertising within the legal industry works. You then have to pay their salary, benefits, office space, and utilities.

Down the line, you also need to scale and sustain your team as your marketing mix grows beyond PPC and into territories like SEO, AEO, and social media. This will inevitably inflate your marketing overhead as you recruit more talent and acquire more tools. 

With an outsourced marketing agency, you don’t have to worry about any of this. 

Most PPC agencies are started by the best specialists after gaining several years of experience. They already have the tools, expertise, and proven workflows to be productive from day one. 

You also don’t need to worry about the usual bottlenecks (e.g., hiring new talent or purchasing additional tools) when expanding your firm’s digital marketing strategy. If we’re talking about the top law firm marketing agencies, chances are they have an entire repertoire of services, including PPC, SEO, social media marketing, copywriting, web design, and everything in between.

The downside of outsourcing, of course, is that you have to give up some control, primarily over aspects like reporting, day-to-day communication, and execution. 

Frequently Asked Questions (FAQ)

How much should you spend on a PPC agency? 

The answer largely depends on the scope and inclusions of your campaign, including copywriting, remarketing, omnichannel targeting, and landing page optimization. 

There are two components to a PPC budget: (1) the agency management fee, and (2) your PPC advertising budget spent towards Google, Bing, etc.

The agency fee can range from $1,000 to $5,000/mo, depending onthe  complexity of the project. The PPC advertising budget is directly billed to you and is dependent on the location, practice area, number of leads desired, etc. 

A typical starting point is anywhere from $2,000 to $10,000 for a PPC advertising budget to get started.

How to choose the best PPC agency for your firm? 

Rounding up a list of PPC agencies that align with your firm’s goals is just the first step. The next step is to give the agency a call to evaluate mutual alignment on budget, culture, communication style, and strategic vision.   

What else should I look for from a law firm marketing agency?

Apart from a proven portfolio, transparency, and responsive communication, make sure you choose an agency with deep experience in your specific practice area. Remember, there’s no one-size-fits-all solution in legal marketing, and you need a marketing partner that has the exact piece to complete your specific puzzle. 

Verdict

Think you found the perfect PPC agency for your firm?

Remember, it’s better to delay your decision for a few days rather than be tied up in the wrong contract for months. 

Sure, you’ll most likely get positive results if you choose one of the agencies mentioned above. But if you want to find the perfect match for your firm, your best bet is to reach out to potential agencies directly. 

This will give you the opportunity to check their communication style, understand their systems, and evaluate cultural fit firsthand. 

Let’s check this off your list today. Click here to book a free consultation and learn what PPC success looks like with LaGrande Marketing.