Case Study

Florida Immigration Law Firm Drives 539% Call Growth in Just One Quarter

We helped a Florida immigration firm get 5x more phone leads in one quarter, with a cost-per-lead under $50 using strategic Google Ads and SEO.

  • Client: Immigration Attorney Law Firm (Florida)
  • Work Duration: Q4 2024 – Q1 2025 (On going)
  • Industry: Immigration Law

+539% Increase in Total Tracked Calls

71 First-Time Callers in Q1 2025

+279% Increase in Website Users

41 Calls Directly from Google Organic Search in Q1 2025

5.57% Click-Through Rate for new Google Ads campaigns

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The Client’s Challenge

The firm relied almost entirely on word-of-mouth. Their site had minimal search traction, no paid-ad structure, and tracking was practically non-existent. Their Q4 2024 data showed:

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Low overall call volume from online channels.

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Limited website traffic and suboptimal user engagement.

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An absence of a dedicated paid search presence on Google, missing out on high-intent searchers.

Their goals included

01

Attract qualified immigration leads quickly and affordably.

02

Compete in Miami–Tampa–Orlando search engine results pages, where larger multilingual firms dominated.

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The Results

Our focused digital marketing efforts from Q4 2024 into Q1 2025 delivered a significant uplift in key performance indicators, positioning the firm for continued growth.

Total tracked calls skyrocketed from 19 in Q4 2024 to 115 in Q1 2025 (a 539% increase).

The firm received 71 first-time calls in Q1 2025, showcasing a strong influx of new prospects.

The newly launched Google Ads campaigns generated 38 direct conversions in Q1 2025.

Our digital marketing strategies positioned the firm for long-term competitive success, establishing it as a market leader in estate planning.

Website users grew from 631 in Q4 2024 to 2,225 in Q1 2025 (a 279% increase).

Page views followed suit, increasing from 1,590 to 3,702 (a 160% increase).

Google Organic search became a primary driver of leads, delivering 41 calls in Q1 2025, a significant jump from 5 calls in the previous quarter.

Website session engagement times showed more meaningful user activity in Q1 2025 compared to an average of 19 seconds in Q4 2024, indicating visitors were finding the content more relevant.

Our digital marketing strategies positioned the firm for long-term competitive success, establishing it as a market leader in estate planning.

Google Ads, introduced in Q1 2025, delivers 268 clicks

Facebook Ads in Q1 2025 saw a strategic shift; while clicks were 288 (down from 371 in Q4), impressions significantly increased by 26% to 19,634 with a similar spend, suggesting an increased focus on brand awareness and reach.

How We Helped Grow The Firm

Our strategy was implemented through focused initiatives, building momentum from foundational work through to new channel launches and continuous optimization.

We executed simultaneous sprints each month, ensuring they complemented each other.

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Sprint 1: Foundational SEO & Initial Analysis

  • Did the initial website audits and implemented foundational technical SEO.
  • Began local SEO optimization tailored to the Florida immigration market.
  • Established baseline performance metrics and call tracking to identify key growth areas.
  • Initiated content and keyword strategies that started yielding organic calls by Q4 2024.

Sprint 2: Organic Growth & Website Engagement Optimization

  • Intensified on-page and content SEO efforts focused on relevant Florida immigration topics.
  • Optimized website structure and content for improved user experience and engagement.
  • Monitored and refined strategies leading to a significant increase in organic traffic and calls in Q1 2025.

Sprint 3: Strategic Launch & Management of Google Ads

  • Developed and launched targeted Google Ads campaigns focusing on high-intent keywords for immigration services.
  • Created compelling ad copy and continuously optimized campaigns for conversions and cost-efficiency.
  • Managed bids and budgets to achieve a low cost per conversion and a strong CTR.

Sprint 4: Facebook Ads Campaign Strategy Refinement

  • Analyzed Q4 Facebook Ads performance and adjusted Q1 strategy.
  • Optimized campaigns to significantly increase impression volume (reach and awareness) with comparable ad spend.
  • Monitored click-through rates and engagement to inform ongoing social media advertising tactics.

Sprint 5: Continuous Performance Monitoring & Iteration

  • Regularly analyzed call tracking data, website analytics, and ad performance dashboards.
  • Held strategy sessions to discuss results and identify new opportunities for optimization.
  • Made data-driven adjustments across all active channels to improve lead quality and volume.

Frequently Asked Questions

Definitely. Our frameworks adapt to any market size. We’ve executed campaigns for 100+ law firms nationwide, including dense urban centers where bilingual competition is fierce.

Facebook Ads can serve various marketing objectives. 

In this instance, while Google Ads was focused on capturing direct-response leads, the Q1 Facebook Ads strategy was adjusted to maximize brand awareness and reach a broader audience within a similar budget. 

The significant increase in impressions (up 26%) indicates greater visibility for the firm. We always align the specific tactics for each platform with the overarching goals of our clients, whether it’s lead generation, brand building, or a combination.

We look for a collaborative partnership that leverages your legal expertise without overburdening your team. 

For content creation (like blog posts or practice area pages for SEO), we do the research, keyword optimization, and drafting. 

We then rely on your team to review for legal accuracy and ensure it reflects your firm’s voice.

Similarly, for ad campaigns, we develop the strategy and creatives, and you’ll have final approval. Our process is designed to be efficient, with clear communication points.

We install call-tracking numbers, tag every form, and sync those leads with your CRM. Monthly reports highlight calls answered, first-time callers, form fills, booked consults, and retained matters, so you see revenue, not vanity metrics.

Yes! We create dual-language ad copy, landing pages, and content so you reach both English- and Spanish-speaking prospects with culturally relevant messaging.

We run a technical crawl of your site, compare you to top-ranking immigration competitors, check your Google Business Profile and ad account (if any), and deliver a quick-hit action plan you can use right away – no obligation.

Our chief strategist, Mushfiq, will schedule a 30-minute discovery call to learn about your practice, share initial findings from the audit, and outline next steps usually within one business day.

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Contact us for a free growth marketing audit for your law firm. We’ve worked with 100+ law firms nationwide, and with our battle-tested strategies, you’re always one step ahead of the competition.