9 Best SEO Companies for Lawyers in 2025 (+ Tips to Choose)
Picking a trustworthy, results-driven SEO company is tough. There are MANY companies out there that will promise to get you to the number one spot on Google for your law firm main practiced areas; that’s not reality.
No one can guarantee you a spot in Google.
An SEO agency’s job is to position your website for success with content targeting keywords to showcase to Google that you are an expert, structuring your website so it provides the best user experience, obtaining mentions (backlinks) from other websites, among other things.
If everything is done correctly, you will see your organic search traffic grow over time, with some law firms reporting a 526% return on investment over three years.
SEO is a long-term process, and having patience and trusting the process is key.
In this write-up, I will review the best SEO companies that solo lawyers or seasoned law firms can hire. These are all trusted agencies that have been around for a significant amount of time, have proper results to showcase their success and have a team of trusted professionals.
In a hurry? We’ve put together our research for you! This table compares the top-rated SEO companies specializing in legal marketing, highlighting their client feedback and key strengths.
SEO Company | Client Review | Why We Chose |
---|---|---|
LaGrande Marketing* | Highly Satisfied (54 5-star reviews on Google Business Profile.) | – 73+ years of combined experience in SEO – A dedicated 5-member SEO team led by the CEO – 96% client retention rate – Proven results you can see – Perfect 5-star client reviews – 360-degree SEO solutions cover Local SEO, On-page, Off-page, and Technical SEO – Focused exclusively on law firm marketing. |
On The Map Marketing | Satisfied (155 4.6-star reviews on Google Business profile) | – While they serve different industries, they have impressive case studies showing strong organic growth for law firms – Services cover all critical aspects of SEO – Positive client reviews across different industries – Experienced SEO team. |
Postali* | Satisfied (17 4.8-star reviews on Google Business profile) | – Exclusive SEO services for law firms – Impressive SEO success stories |
SeoProfy | Highly Satisfied (88 5-star reviews on Clutch.) | – Exclusively do SEO for many industries, including Legal – Deep SEO expertise ensures effective strategies – While their legal case studies are limited, they have a strong track record of success across different industries. |
Rankings.io* | Highly Satisfied (47 five-star reviews on Google Business Profile. | – One of the popular agencies in the law firm marketing industry – Exclusively focuses on personal injury lawyer SEO – Impressive organic growth success stories – Full-suit of SEO solutions that are usually needed |
LawRank* | Satisfied (79 4.9-star reviews on Google Business profile) | – Founded by a UCLA School of Law graduate, ensuring deep industry knowledge – Exclusively focus on marketing law firms – Have shown SEO success for various practice area locations. |
Scorpion | Satisfied (54 4.6-star reviews on G2) | – A well-known marketing agency that serves various industries – Has numerous success stories in different practice areas |
Majux* | Highly Satisfied (24 5-star reviews on Google Business Profile. | – Specializes in digital marketing for law firms – Provide comprehensive SEO solutions – The major focus are on SEO for personal injury and criminal defense lawyers. |
Go Fish Digital | Satisfied (12 5-star reviews on Clutch) | – A popular full-service marketing agency serving different industries – Offers comprehensive suites of SEO solutions for law firms – An army of SEO strategists – Impressive success stories around various industries |
*Marked marketing companies only provide services to law firms.
Here’s a video overview that we recorded:
Best SEO Agencies For Your Law Firm’s Growth
Did you know that 28% of firms hire outside consultants specifically for SEO? Larger firms are more likely to invest in external SEO efforts. So, choosing the right SEO company is crucial for law firms aiming to improve rankings and traffic.
Below, we break down the top choices. We look at the overall company, how they operate, case studies, and more.
#1 LaGrande Marketing
Company Overview
- Founded: 2016
- Location: Dallas, Texas
- Focus: Digital marketing designed exclusively for law firms
- Website: lagrandemarketing.com
- Team: LaGrande Marketing is led by two chief strategists and supported by a team of SEOs, project managers, and technical specialists. Together, they collectively bring over seven decades of SEO experience.
- Stand out stat: Their 96% client retention rate and consistent 5-star reviews demonstrate their ability to achieve results.
Services Offered
- Website Development: LaGrande Marketing creates responsive websites that help law firms present their services clearly and provide a professional online presence.
- Search Engine Optimization (SEO): Their SEO strategies improve rankings for local and practice-specific searches by refining website content, fixing technical issues, and building backlinks.
- Pay-Per-Click Advertising (PPC): The team designs and manages ad campaigns on Google and Facebook to target prospective clients actively searching for legal services.
- Social Media Management: They maintain social media pages for law firms, posting updates, legal insights, and news to keep audiences engaged.
- Video Marketing: LaGrande also produces videos that explain legal topics, highlight services, and address client concerns, optimized for YouTube and other platforms.
- Google My Business (GMB) Management: They update GMB profiles, ensuring details are accurate and reviews are addressed promptly.
- Newsletters: LaGrande develops newsletter campaigns for law firms – sharing firm updates, legal insights, and valuable resources to re-engage previous clients and connect with new ones.
- Other Services: Additional offerings include event marketing, branding, referral programs, and expert legal content creation to strengthen a firm’s professional reputation.
Proven Results
LaGrande Marketing’s efforts have delivered impressive growth for firms in various law areas:
- Criminal Defense: One firm reported a 142% rise in inquiries and a 720% return on advertising investment.
- Elder Law: A new website design and SEO improvements increased annual revenue by $300,000.
- Estate Planning: Optimized content and technical updates resulted in a 42% increase in consultations.
- Estate Planning: A different, solo firm struggling with inconsistent client inquiries increased monthly revenue from $33,000 to $50,000 (a 50% growth) in five months.
Client Feedback
Clients consistently commend LaGrande Marketing for their professionalism, creativity, and ability to deliver results:
- Chris Jackman (Jackman Law Firm): Commended the team for generating consistent, high-quality leads and helping grow his practice through responsive and results-focused efforts.
- Dario Castaneda (N400 Harbor Immigration Law): Highlighted their professionalism and creativity, emphasizing how their detailed campaigns and social media management improved his firm’s audience connections.
- Tina Nelson (Wogwu Law): Credited the team for their knowledge and patience in guiding her through complex marketing projects while consistently delivering exceptional outcomes.
In a Nutshell
LaGrande Marketing focuses exclusively on law firms, combining over 70 years of expertise with a clear understanding of the legal industry’s unique needs. Their customized strategies consistently translate into increased inquiries, better search rankings, and more business for their clients.
#2 On The Map Marketing
Company Overview:
- Founded: 2009
- Location: Miami, Florida
- Focus: Full-service digital marketing agency serving industries such as legal, eCommerce, healthcare, and home services.
- Website: onthemap.com
- Team: On The Map Marketing’s in-house team includes SEO specialists, developers, content strategists, and PPC managers. They work with industries such as law firms, home services, and healthcare – helping each one grow their business and get more clients..
Services Offered
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Web Design and Development
- Digital PR
Proven Results
- Roberts Law Firm: Achieved a 150% increase in organic leads through SEO-focused campaigns and website improvements.
- Stroleny Law: Delivered a 4,175% increase in leads over 10 months with combined PPC and SEO strategies.
- Nunez Law: Secured 17 qualified leads within two months using highly targeted PPC campaigns.
Client Feedback
- Philip Pendergrass, Pendergrass Law Firm: Highlighted their ability to consistently generate over 90 inquiries per month across multiple locations.
- Jesse Minc, Personal Injury Law: Credited the team with achieving Page 1 rankings for competitive legal keywords, despite a modest budget.
- Steve Louis-Charles, Charles Legal, PLLC: Praised their success in securing first-page rankings, which increased prominence and client inquiries.
In a Nutshell
On The Map Marketing has delivered impressive results for law firms, including notable increases in leads and search rankings through their SEO and PPC campaigns.
However, their broader focus across industries like eCommerce and healthcare means they lack the specialization that some firms may prioritize.
For law firms seeking an agency with a proven track record but not an exclusive focus on legal marketing, other options may better suit their needs.
#3 Postali
Company Overview
- Founded: 2009
- Location: Columbus, Ohio
- Focus: Marketing services exclusively for law firms
- Website: postali.com
- Team: Postali’s team includes in-house designers, developers, strategists, and content writers, all dedicated to helping law firms grow.
Services Offered
- Website Design
- SEO
- PPC
- Content Marketing
- Direct Mail Campaigns
- Public Relations and Media Management
- Video and Photo Production
Proven Results
- Kisling, Nestico & Redick (KNR): Postali gave KNR a fresh look with a new website, updated content, and local SEO. This helped people find KNR’s 11 Ohio offices more easily online.
- Tovella Dowling, PC: Postali created a modern logo, a professional website, and branded content. This resulted in an increase in client inquiries and improved their overall presentation.
Client Feedback
- Seamus Kemmy, Kemmy Law Firm, P.C.: Seamus found Postali to be a valuable partner in his firm’s growth over the past five years. He was particularly impressed with their consistent support, including a complete website redesign and assistance with expanding into new practice areas.
- Zane Cagle, The Cagle Law Firm: Zane was impressed with Postali’s ability to deliver high-quality content quickly. He also noted their professionalism and attention to detail.
- Beth Wiley Breeden, Breeden Law Office: Beth felt that Postali demonstrated a strong commitment to her firm’s success from the outset. She appreciates their creative approach to marketing, their customer service, and their ability to consistently deliver results.
In a Nutshell
Postali are legal marketing specialists. This focused expertise allows them to understand the specific needs and challenges law firms face.
With over ten years of experience, they have a strong track record of delivering impressive SEO results and earning the trust of clients in the legal sector.
#4 SeoProfy
Company Overview
- Founded: 2012
- Focus: SEO services aimed at improving online reach and performance for a diverse range of industries.
- Website: seoprofy.com
- Team: A global team of over 100 SEO specialists experienced in delivering quantifiable outcomes for clients. SeoProfy operates in 45 countries and supports campaigns in 12 languages – possibly making them a suitable choice for law firms with international clients.
Services Offered
- SEO Strategy and Audits
- Enterprise and Local SEO
- Link Building and Penalty Recovery
- International SEO
- Content Marketing
Proven Results
While SeoProfy shares several success stories across industries, no legal clients are featured in their publicly available case studies or testimonials.
- SaaS Project: SeoProfy conducted a detailed SEO audit and developed a long-term strategy, resulting in a 309% increase in organic traffic—from 22,000 to 68,000 monthly visitors.
- iGaming Website: By optimizing a new iGaming website, SeoProfy increased monthly organic traffic from zero to 170,000, demonstrating their ability to drive substantial growth in competitive niches.
Client Feedback
SeoProfy promotes its success across various industries, but their publicly available testimonials do not include law firms.
Law firms considering SeoProfy should request specific case studies or direct references to evaluate their suitability.
- Laroslav Baklan, Managing Partner at Boosta: Iaroslav reported that SeoProfy’s efforts helped his company achieve over 1,000 new sales per month.
- Kiril Bigai, Co-Founder at Preply: Kiril noted that SeoProfy exceeded expectations, securing top rankings for primary keywords early in their collaboration.
- Lev Tretyakov, Fortador Steamers USA: Lev shared how SeoProfy’s SEO services led to a tenfold increase in website traffic.
In a Nutshell
SeoProfy has demonstrated expertise in achieving impactful SEO results across competitive industries.
Their services, including enterprise, local, and international SEO, may appeal to law firms with global ambitions.
However:
- The lack of law firm-specific testimonials is a notable drawback.
- We reviewed all 88 of SeoProfy’s client reviews on Clutch.com, and none were from legal practices.
- Additionally, their 4.3/5 rating on Google Reviews includes complaints from dissatisfied clients, indicating some inconsistencies in their performance.
Law firms should approach SeoProfy with caution. It’s important to request detailed references and assess whether their expertise meets the specific demands of your law company.
#5 Rankings.io
Company Overview
- Founded: 2013
- Focus: SEO services exclusively for law firms, with an emphasis on personal injury attorneys.
- Website: rankings.io
- Team: A global team of around 80 professionals specializing in legal marketing and online strategies.
Services Offered
- SEO Services
- Google Ads (PPC & LSA)
- Website Design
- Social Media
Proven Results
Rankings.io has delivered strong outcomes for law firms in competitive markets:
- Dolman Law Group: Achieved a 400% increase in monthly cases after adopting Rankings.io’s SEO strategies.
- The Levin Firm: Experienced over 3,400% growth in organic traffic during their collaboration.
- Gomez Trial Attorneys: Saw a 289% year-over-year rise in organic traffic, increasing their online footprint and case acquisition.
Client Feedback
Our review of Rankings.io’s Clutch.co testimonials found praise from law firms for their SEO results and industry focus:
- William Mattar, P.C.:Their Marketing Manager reported better search rankings, increased organic traffic, and stronger local standing thanks to deliberate strategies by Rankings.
- Rossen Law Firm: The Chief Revenue Officer praised their responsiveness and the growth in traffic and inquiries.
- The Rodriguez Law Group: The Founder reported quick progress in resolving technical SEO issues and securing better rankings.
In a Nutshell
If you’re a personal injury lawyer, Rankings.io should be on your list of calls to make. However, firms in other legal niches may find better support with agencies offering broader expertise.
#6 Law Rank
Company Overview
- Founded: 2013
- Focus: Legal marketing agency specializing in SEO, PPC, and web design for law firms.
- Website: lawrank.com
- Team: LawRank was established by Mariano Rodriguez – a graduate of UCLA School of Law with a background in SEO. As of 2024, LawRank operates as a team of 56 professionals – each bringing expertise in areas like SEO, PPC, and web development.
Services Offered
- SEO
- PPC
- Web Design
Proven Results
- Attorney Brian White Personal Injury Lawyers: A 1,132% surge in first-time calls and doubled website traffic after working with LawRank.
- Lavent Law, P.A.: A 2,220% increase in web traffic and doubled leads following their collaboration.
Client Feedback
- David J. Muñoz, Personal Injury Attorney, San Diego, CA: After partnering with LawRank, Mr. Muñoz’s firm increased daily leads from 5 to 15 within just a few months.
- Justin Watkins, Managing Partner at Battle Born Injury Lawyers, Las Vegas, NV: Reported a 50% increase in active caseloads within the first eight months of working with LawRank.
- Hunter Duke, Associate Attorney at William G. Kolodner Personal Injury Lawyers, Baltimore, MD: LawRank delivered a new website in just two months, resulting in improved search rankings, increased traffic, and a surge in client leads.
In a Nutshell
LawRank’s strong ratings on Google (4.9/5) and Clutch.io (5/5) reflect satisfied clients.
But we have our reservations for a couple of reasons:
- Their two case studies are among the lowest number we’ve seen in this roundup, which makes it harder to fully evaluate their success across different legal niches.
- Combined with their focus on just SEO, PPC, and Web Design, they may not meet the needs of firms looking for a wider range of marketing services.
If SEO is your firm’s main priority, LawRank is worth a closer look.
But for more extensive marketing support or a deeper track record of proven results, other options may be stronger contenders.
#7 Scorpion
Company Overview
- Founded: 2001
- Focus: Comprehensive digital marketing and technology services for law firms and other local businesses.
- Website: scorpion.co
- Team: Established by Rustin Kretz, Scorpion has grown into a well-funded company – supported by a $100 million investment from Bregal Sagemount in 2021. The massive team includes over 1,400 professionals delivering expertise in website development, SEO, PPC, and AI-powered solutions.
Services Offered
- Website Design and Management
- Digital Advertising and SEO
- Content Marketing and Reputation Management
- Client Communication Tools
- Artificial Intelligence Solutions, including RevenueMAX and Ranking.AI
Proven Results
- Enlow Law: Increased lead generation by 348% while cutting the cost per lead by 82.5% through Scorpion’s strategies.
- Turner Law Group: Increased website traffic by 260% with a redesigned website and AI-driven SEO tools.
- Franchise Legal Support: Achieved a 20% rise in organic leads and 47% more website traffic, connecting with more relevant clients.
Client Feedback
- Joy Owenby, Owner & Managing Member, Owenby Law, P.A.: Shared that Scorpion’s support tripled her firm’s revenue, expanded operations into new cities, and increased the number of clients served.
- Jason Itkin, Founder, Arnold & Itkin LLP: Expressed enthusiasm for Scorpion’s work, crediting their expertise for enabling the firm to better protect their clients’ rights.
- Matthew Drexler, Partner, Drexler Law: Highlighted Scorpion’s availability – likening their support to that of a trusted friend always ready to assist.
In a Nutshell
Scorpion’s substantial financial backing and advanced AI tools make them a contender for law firms needing comprehensive marketing solutions.
But – when we dug a little deeper – some cracks started to appear.
3 reasons why we have caveats about Scorpion.co:
- When researching “scorpion.co reviews” on Google, a Reddit post appeared as the top result – this is never a good sign.
- The thread outlines troubling issues, including irrelevant leads, questionable backlink practices, and restricted client access to key digital accounts. (As we’ll show you soon, any agency that holds your assets “hostage” is a major red flag)
- Additionally, their Glassdoor rating of 3/5 based on 368 reviews adds further questions about their transparency and internal operations.
For law firms considering Scorpion, it’s important to carefully evaluate contracts, lead generation strategies, and account ownership policies before committing.
#8 Majux
Company Overview
- Founded: 2012
- Focus: Majux specializes in digital marketing services bespoke to law firms, including SEO, content strategy, paid advertising, and website development.
- Website: majux.com
- Team: Founded by Bernard Clark, a marketing leader with over a decade of experience working with law firms. The Majux team includes professionals with diverse expertise in law, writing, and marketing. Several team members hold Juris Doctor degrees – adding a legal perspective to their content and strategies.
Services Offered
- Law Firm SEO
- Content Strategy
- Paid Advertising
- Website Development
- Spanish Language Services (Includes building Spanish-language websites and creating specialized content to engage Spanish-speaking audiences.)
Proven Results
- Overson Law Firm: Increased organic traffic by 108.12% and phone calls by 215.45% in one year, driven by targeted SEO and Google Ads campaigns addressing their client needs.
- Reiff Law Firm: Achieved a 236% growth in new cases within 12 months, generating over 12,000 leads
Client Feedback
- Shubin Law Office: This small-town Pennsylvania firm expanded its reach nationally while working with Majux, despite limited input from their team. The firm is now known beyond their local area.
- April Cassidy Lawyer: Operating in the competitive personal injury field, her firm saw improved results online after partnering with Majux for just over a year, benefiting from their content and SEO strategies.
In a Nutshell
There’s a lot to like about Majux. They work exclusively with law firms and have further carved out a niche serving personal injury and criminal defense lawyers.
This focus suggests they know these practice areas inside and out.
But – as our research found – it’s not all positive:
- Majux faced allegations of unethical SEO tactics, website errors, and using unlicensed copyrighted images, leading to legal action from a former client.
- Although arbitration favored Majux on most claims, the ongoing appeal raises questions about its practices and reliability.
While their niche approach offers clear advantages, these issues highlight the importance of you doing plenty of due diligence when choosing a marketing partner.
#9 Go Fish Digital
Company Overview
- Founded: 2005
- Focus: Go Fish Digital is a full-service digital marketing agency specializing in SEO, paid media advertising, digital PR, content marketing, and online reputation management.
- Website: gofishdigital.com
- Team: Led by founders Brian Patterson and Dan Hinckley, the team comprises experts in SEO, PPC, digital PR, and more.
Services Offered
- SEO and Content Marketing
- PPC Services and Paid Media Advertising
- Online Reputation Management and Digital PR
- Website Design & Development and Website Analytics
- Social Media Management, Branding & Design, and Email Marketing
Proven Results
We read through all of Go Fish Digital’s case studies and were disappointed not to find examples specific to law firms. However, we uncovered a couple of relevant examples on their blog and law SEO page:
- Raleigh Law Firm: Location-specific pages and strategic SEO increased local inquiries and case numbers.
- DUI Law Firm in Los Angeles: A campaign focusing on texting and driving statistics secured over 20 high-quality backlinks and top rankings for DUI-related keywords.
Client Feedback
We reviewed multiple client testimonials for Go Fish Digital but – again – did not find any specifically from law firms.
- Keel & Company, LLC: Go Fish Digital revamped their website, completing the project within a tight timeline and budget, resulting in improved user experience and satisfaction.
- Lamppost Insights, LLC: The team created a custom WordPress site, addressing the client’s goals with a design that exceeded expectations.
- AMA Triangle: The redesigned website led to increased traffic and better session duration, with consistent communication praised throughout the project.
In a Nutshell
Go Fish Digital has been around for a decade and they have various strong digital marketing services.
However, there are a few things to consider:
- Their primary focus doesn’t seem to be law firms, though they have worked with some.
- Finding case study examples of their success with law firm clients requires a lot of digging.
- Their online reviews are surprisingly scarce for an agency with their experience – they only have 12 reviews on Clutch, zero Google reviews, and very few elsewhere.
Your law firm may want to consider these factors before choosing Go Fish Digital.
Tips to Choose the Right SEO Company for Your Law Firm
To help you make the best decision, here are the essential factors:
1. Evaluate Their Experience and Expertise in the Industry
This is critical. Remember that SEO is a long-term process. You need to trust the team behind the agency doing the work.
At a bare minimum, this is what we recommend all law firms get from their SEO agency:
- You should be able to see the SEO team bios on the website about page. You can then do further due diligence by checking their LinkedIn to see what kind of SEO projects the’ve worked on.
- You should receive a document outlining the exact SEO strategies that will be implemented plus a timeline of when things will get done
- You should have a period meeting with the SEO team so you can ask questions and get answers
- You should get monthly SEO reports showcasing progress and results
As a law firm, you need to trust the process and strategy. But having the above things can really keep your mind at easy while you know the team is working hard behind the scenes.
2. Look For Agencies that Provide Holistic SEO Solutions
This is critical. Most agencies provide one aspect of SEO (e.g., they will write blog content only and publish on the website.
SEO is holistic. Here is a breakdown of what your law firm SEO team should be doing:
- Content marketing – publishing blogs and practice area pages targeting keywords
- On-page SEO – optimizing existing content, linking between content, improve site structure
- Technical SEO – improving page speed loading times, improving user experience
- Conversion optimization – basic optimization with call to actions to collect leads
- Google My Business optimization – improving your local SEO rankings in Google Maps
3. Review Client Testimonials, Ignore Industry Recognitions
Client testimonials are more important than industry recognition. What are industry recognitions? They are badges agencies put on their website (e.g., Top 100 Agency in…). They mean nothing. They can be bought at the right price.
Then what does matter? Client testimonials or case studies from clients that have the same practice area as you but reside in a different city or nearby city.
If the agency can showcase a case study with practices similar to yours, that would be a huge plus. This shows that they have experience and can use that experience to help grow your law firm.
If an agency is hesitant to share client testimonials or case studies, it’s a red flag. Walk away.
4. Assess Their Approach to SEO
One point to include: While focusing on improving organic traffic is great but does it drive MQL?
There are many agencies out there that will rank you for keywords and get you traffic. However, that traffic is not bringing in leads. The vanity metrics of how much traffic your site gets are irrelevant without proper leads.
Ignore the vanity metrics. Focus on how many leads, client cases, etc are bring brought in from the traffic.
You should assess the agency’s process of finding keywords that will bring you leads.
5. Avoid “Guaranteed Rankings” or “Too Good to be True” Offers
This is crucial. No agency can guarantee you rankings. It’s too good to be true. Agencies use best practices to rank their site above others.
It’s a constant cat-and-mouse game against your competitors trying to take top positions for the same keywords.
Any agency that says “We can get you to first position in 6 months”, is just trying to get your law firm to sign a contract, lock you in for 6 months at high fees, and then leave you with nothing to show for it.
Walk away from fake promises. Analyze the agency strategy for your law firm, not false promises.
6. Avoid agencies that keep your assets “hostage”
Many agencies will transition your website to a proprietary content management system and design such that you are stuck with them,
Make sure your agency uses WordPress, the go-to solution for websites. In this case, you own the website, and if you don’t like the agency, you can walk away.
Also, make sure to get clear in writing/contract that you own all the assets (e.g., content, strategies, images, etc).
Questions to Ask Potential SEO Companies
Here are common questions you can ask your SEO company:
- What is your process for finding keywords that will bring me leads?
- Will you be making changes to my existing website?
- How many pieces of content will you publish per month?
- What experience do you have in my practice areas? Can you show me case studies of other firms in the same practice areas?
- How often will I get reports?
- What will the reports showcase?
Getting thorough answers to these will showcase the SEO company’s ability to be honest and thorough. If you don’t get answers, it’s a red flag.
How Much Do SEO Campaigns Typically Cost For Law Firms, And What Should Be Included?
Just as your hourly rate reflects your expertise and the type of cases you handle, the cost of SEO for your law firm depends on several factors.
An experienced SEO provider with a deep understanding of the legal field will likely charge more – just as you might charge more for a challenging case.
Likewise, a comprehensive SEO campaign requires a greater investment than a basic plan.
General Cost Ranges
Generally, you can expect the following cost ranges for law firm SEO:
- Small Firms: $1,000 – $5,000 per month.
- Mid-Sized Firms: $5,000 – $15,000 per month.
- Large Firms: $15,000+ per month and more.
Factors Influencing Cost
- Location: SEO costs are typically higher in major cities with a lot of competition. If your firm is located in a smaller town or city, you may find that SEO is more affordable.
- Practice Area: Some areas of law are more competitive online, which drives up the cost of SEO. For example, personal injury law is a very competitive field, so you can expect to pay more for SEO if you practice in this area.
- Website Condition: If your law firm website is outdated, you’ll need to invest more in SEO. A study found that 20% of law firms don’t know if their website is mobile-friendly. This is something you will need to have assessed and then possibly fixed, as search engines prioritize mobile-first websites.
- Goals: The cost of SEO will also depend on your goals. If you’re aiming for national rankings, you’ll need to invest more than if you’re focused on local SEO.
What Should an SEO Campaign Include?
A good SEO campaign for a law firm should include the following:
- Technical Optimization: Ensure your website is technically sound and easy for search engines to crawl and index.
- On-Page Optimization: Optimize your website’s content and structure to make it more relevant to search queries. Research indicates that the top-ranking result has a CTR of 9.28% – so optimizing those on-page elements is a must.
- Off-Page Optimization: Build high-quality backlinks to your website from other reputable sites.
- Content Marketing: Did you know that 29% of law firms report gaining clients directly through their blog? A well-crafted blog can establish your expertise, answer common questions, and build trust with your audience.
- Local SEO: Want to be the go-to law firm in your area? Local SEO is how you do it. This means making sure your website and online information are optimized for local searches – such as claiming your Google Business Profile and using location-specific keywords.
Final Words from LaGrande Marketing
As we’ve seen, the legal SEO world offers a wide range of choices. Including:
- Agencies with broad industry experience and a $100 million backing
- Boutique agencies laser-focused solely on law firms
- And agencies that – at first – looked strong, but our research later discovered some red flags
To discern between them, you need to look beyond surface claims and focus on proven results, ethical practices, and a clear understanding of the legal field.
For your law firm, the right SEO partner can mean the difference between being invisible online and becoming the go-to choice for clients in your area.
At LaGrande, we want to help you stop guessing and start growing.
Contact us today, and let’s show you why we are the top SEO choice for over 100 law firms nationwide.
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