Case Study

Maryland Immigration Firm on Track to Double Revenue with Targeted Digital Strategy

We helped a Maryland-based immigration law firm get on track to achieve over $2M in revenue this year by implementing our targeted digital advertising, website optimization, and marketing automation strategy.

  • Client: Immigration Law Firm (Maryland)
  • Work Duration: August 2023 – Present (ongoing)
  • Industry: Immigration Law

$1M by Mid-Year 2025, Pacing to Double 2024

+131% Year-Over-Year Website Traffic

+35% Higher Lead-to-Consult Conversion Rate

+70% Client Growth from Paid & Email Campaigns

25% Lower Ad Spend with Increased Client Acquisition

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The Client’s Challenge

The firm, specializing in family and employment-based immigration, possessed deep legal expertise but struggled to translate it into consistent online growth. Their primary challenges were:

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Their outdated website failed to build trust or convert visitors into potential clients.

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Their Facebook Ad campaigns were untracked and inefficient, resulting in wasted ad spend.

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A reluctance to adopt automation meant their lead follow-up and marketing processes were manual and time-consuming.

Their goals included

01

Generate a predictable stream of qualified leads from Maryland and neighboring states through targeted digital strategy, including paid ads.

02

Increase client conversion rates and improve marketing efficiency through automation and streamlined processes.

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The Results

Our integrated digital strategy rebuilt the firm’s lead generation from the ground up, setting them on a clear path to growth.

Achieved $1M in revenue by June 2025, surpassing more than half of the previous year’s total earnings in just 6 months.

On track to surpass $2M in total revenue for 2025, nearly doubling the $1.3M earned in all of 2024.

Our integrated digital strategy rebuilt the firm’s lead generation from the ground up, setting them on a clear path to growth.

Increased new client acquisition from newsletters and Facebook Ads by 70% while simultaneously decreasing ad spend by 25%.

Optimized the marketing and sales funnel, resulting in a 35% higher lead-to-consult conversion rate.

Our integrated digital strategy rebuilt the firm’s lead generation from the ground up, setting them on a clear path to growth.

Drove a 131% Y-O-Y increase in website traffic through a completely revitalized digital strategy.

Solidified the firm’s position as a leading authority and key player in the competitive regional immigration law market.

How We Helped Grow The Firm

We implemented a sprint-based approach, focusing on building a strong foundation and then scaling through data-driven campaigns.

We executed 2 to 3 sprints simultaneously each month, ensuring they complemented each other.

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Sprint 1: Foundational Audit & Strategic Planning

  • Did a full audit of the existing website, ad accounts, and lead intake process.
  • Analyzed competitor ad strategies to identify opportunities in the market.
  • Developed a comprehensive roadmap focusing on website redesign, paid advertising, and marketing automation.

Sprint 2: Website Redesign & Conversion Optimization

  • Designed and launched a new, professional, mobile-first website focused on building credibility and encouraging action.
  • Integrated clear CTAs, simplified contact forms, and client testimonials to build trust.
  • Ensured the website was technically sound for optimal performance and user experience.

Sprint 3: Targeted Paid Advertising (PPC & Social)

  • Restructured the Facebook Ad campaigns with precise audience targeting (demographics, location, specific interests) and compelling ad creative.
  • Launched Google Ads campaigns targeting high-intent keywords.
  • Implemented robust conversion tracking to measure performance and optimize ad spend for maximum ROI.

Sprint 4: Marketing Automation & Lead Nurturing

  • Addressed the fear of automation by implementing a user-friendly email marketing system.
  • Developed an automated email newsletter to nurture leads with valuable information, positioning the firm as an authority.
  • Created automated follow-up sequences for new inquiries, ensuring no lead was missed and increasing consultation booking rates.

Sprint 5: Continuous Optimization & Scaling

  • Monitor ad performance, cost-per-lead, and client acquisition cost weekly.
  • A/B test ad copy, landing pages, and email campaigns to continuously improve results.
  • Reallocate budget to the highest-performing campaigns to scale lead generation effectively and efficiently.

Frequently Asked Questions

We help your law firm grow by implementing a comprehensive, integrated marketing strategy that builds a complete client acquisition engine, just as we did for the Maryland firm now on track to double its revenue. We combine our services to address every stage of your client’s journey:

By strategically aligning these services, we create a powerful system that delivers measurable growth and a significant return on your investment.

That’s a critical question. Our strategy is designed to deliver results on 2 parallel tracks: immediate lead generation and long-term, sustainable growth.

Quick Wins (1-3 Months): We drive immediate leads using PPC Advertising on platforms like Google, LinkedIn, and Facebook. We also activate your existing network for fast engagement through targeted Email Marketing and Social Media.

Long-Term Growth (4-6+ Months): We build your firm’s lasting authority with SEO, content marketing, and video marketing, leading to compounding organic growth. Our ongoing email nurturing and referral generation programs work to systematically increase your client conversion rates over time.

Our goal is to fuel your firm with immediate leads through advertising while simultaneously building a dominant online presence that will attract clients for years to come.

Relying on referrals makes it impossible to forecast and plan. Our entire goal is to build a predictable client acquisition engine for your firm. By using data-driven advertising and optimized conversion funnels, we turn your marketing into a reliable system.

For the immigration firm, this system is what created a clear and predictable path from a 1.3M year to a projected 2M+ year. They now have a scalable engine for growth they can rely on month after month.

Digital marketing is highly measurable. Successful campaigns always involve tracking website traffic, rankings, form submissions and consultation bookings.

Data‑driven reporting allows you to see which channels are generating inquiries and to adjust budgets accordingly.

For example, you might find that SEO is producing long‑term organic traffic at a higher ROI than paid ads, or that certain keywords convert better for your target audience.

We avoid one‑off campaigns. Our omnichannel strategy, combining local SEO, PPC, social media, and email, meets clients wherever they are. We prioritize technical excellence (site speed, mobile‑responsive design, secure hosting) and deliver transparent reporting.

Simply contact us through the below form. We’ll schedule a time to discuss your firm’s goals and conduct a comprehensive audit of your current digital presence. This audit will provide valuable insights and actionable recommendations to help you improve your online visibility and generate more leads.

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Ready To Improve Your Firm’s Digital Presence and Increase Your Bottom Line?

Contact us for a free growth marketing audit for your law firm. We’ve worked with 100+ law firms nationwide, and with our battle-tested strategies, you’re always one step ahead of the competition.