Making Websites Great Again
“It’s a mistake to also expect your pretty website to generate cash, to have the maximum percentage of clicks, to have the most efficient possible funnel of attention to action.”
– Seth Godin, Author
Your Website Probably Misses the Point
We spend an extraordinary amount of time studying websites—their design, customer friendliness, speed, content management system, add-ons, and many other details. Most law firm websites miss the point of having the site in the first place.
Your website should convert prospects into paying clients. That’s it.
It’s pretty simple. Your website is not there to win a design award. It’s not there to highlight your art collection, office views, or beautiful abstract images. Your website is the only digital asset that you own and control. You don’t control your profile on Google, Avvo, Facebook, or any other online property than your website, and 99.5% of your potential clients will visit your site.
Your mission? Make them choose you.