Our Insights

Google ads hold a lot of potential for law firms. So when you invest $1,000, $5,000 or $10,000 a month, you expect to see results.…

Are Facebook ads really worth the money for law firms? You may have had a marketing company tell you that you must incorporate social media…

You’ve probably had some marketing agency try to sell you on the value of backlinks. Or you may have read that link-building and backlinks make…

You will only get the most from the investment in your law firm marketing efforts if you have a great relationship with your marketing agency.…

If you’re reading this blog, you’re probably not entirely happy with the marketing agency you work with. Or maybe you are, but you’re wondering whether…

If you could write a check that was guaranteed to get you a new client, what would the amount of that check be? To put…

As a legal marketing strategist experienced in web marketing, I get asked all the time about social media. A common question is, “Which platform should…

The “About Me” or Bio page is one of the most important pages on your website. You want to make it as powerful as it…

AVVO was once the top-ranking legal profession directory on Google, offering peer endorsements on lawyer profiles for prospective clients to review. In recent years, though,…