Our Insights

If you could write a check that was guaranteed to get you a new client, what would the amount of that check be? To put…

As a legal marketing strategist experienced in web marketing, I get asked all the time about social media. A common question is, “Which platform should…

The “About Me” or Bio page is one of the most important pages on your website. You want to make it as powerful as it…

AVVO was once the top-ranking legal profession directory on Google, offering peer endorsements on lawyer profiles for prospective clients to review. In recent years, though,…

If your marketing agency tells you that your legal practice now ranks #1 for “divorce lawyer in Austin, TX,” should you believe them?  No, and…

You’ve just received word that your law firm won an award. But is it an award that will impress clients? Or is it a joke,…

As a law firm, your reputation is everything. Clients must place 100% trust in your team’s legal knowledge. When you receive even one bad review,…

Google Local Services Ads are the latest digital marketing trend–but they might not be as useful as they seem, particularly for law firms. In fact,…

If you could do one thing, and one thing only, to market your law firm, what should you do? The answer is simple. It’s get…