Our Insights

How Much Are You Willing to Pay for a New Law Firm Client?

September 27, 2022

If you could write a check that was guaranteed to get you a new client, what would the amount of that check be? To put…

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What Social Media Platforms Are Best for Lawyers?

September 16, 2022

As a legal marketing strategist experienced in web marketing, I get asked all the time about social media. A common question is, “Which platform should…

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3 Ways to Write a Great Lawyer Bio

September 7, 2022

The “About Me” or Bio page is one of the most important pages on your website. You want to make it as powerful as it…

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Why AVVO No Longer Works for Legal Services Marketing

August 19, 2022

AVVO was once the top-ranking legal profession directory on Google, offering peer endorsements on lawyer profiles for prospective clients to review. In recent years, though,…

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All Ranking Reports Are Lies

August 19, 2022

If your marketing agency tells you that your legal practice now ranks #1 for “divorce lawyer in Austin, TX,” should you believe them?  No, and…

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How to Spot Lawyer Award Scams

August 3, 2022

You’ve just received word that your law firm won an award. But is it an award that will impress clients? Or is it a joke,…

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What Should You Do When Your Law Firm Receives a Bad Google Review?

June 14, 2022

As a law firm, your reputation is everything. Clients must place 100% trust in your team’s legal knowledge. When you receive even one bad review,…

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Are Google Local Services Ads a Waste of Money for Law Firms?

May 27, 2022

Google Local Services Ads are the latest digital marketing trend–but they might not be as useful as they seem, particularly for law firms. In fact,…

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Your #1 Marketing Strategy – Your Law Firm Needs Google Reviews

May 3, 2022

If you could do one thing, and one thing only, to market your law firm, what should you do? The answer is simple. It’s get…

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